The Biology of Belief

I’ve just started reading The Biology of Belief by Bruce Lipton. He suggests its not the DNA hardware that determines who we are – its our thinking – we create who we are from our beliefs.

I was exhilarated by the new realization that I could change the character of my life by changing my beliefs. I was instantly energized because I realized that there was a science-based path that would take me from my job as a perennial ‘victim’ to my new job as ‘co-creator’ of my destiny

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We came to the same conclusion analyzing the financial markets – some companies did better than others because of what they believed about themselves (Check out the research paper). It’s this insight that led us to VortexDNA – the technology that enables you to create your own DNA – not from amino acids but from your belief. Thoughts are the new tools we create our lives with. That is what VortexDNA is all about.

Bruce again:

As we all know, knowledge is power and consequently, knowledge of self provides self-empowerment.

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Towards a science of identity

If we take the idea of thousands of different worlds embedded in the Web what creates the conditions for people to resonate at different frequencies? If we are not talking about personality types what are we talking about? My sense is that we are talking about identity – the sense of who we are that makes us who we are. Ego in the Buddhist sense of the word. The set of beliefs and judgements about ourselves that gives us a sense of who we are.

These beliefs carry a frequency. David Hawkins has been one person that has mapped these out see his book. We may all carry all these beliefs in us at any time – anger, guilt, shame, courage, love. There may also be a dominant frequency at any one time – and a tendency to identify with certain frequencies more than others – which would be our identity. I suggest that it is these that provide us with a sense of who we are.

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Web 3.0 – a systems perspective

What are the consequences for the evolution of the Web of the idea that human systems self-organise around their purpose and values? It suggest to me that the web as we know it today is like the early days of radio – mainly noise. As we give people the ability to find their ‘frequency’ i.e. find the things on the web that are aligined with their purpose and values – multiple webs will appear – different communities of higher levels of effectiveness (read: more meaningful, more efficient, more fun). That’s the project we are currently engaged in at vortexdna.com – seeking to validate the idea that we create our world from who we believe ourselves to be – and applying that to the the largest human system of them all – the Web.

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Human Intention

My abiding interest is the power of human intention – the relationship between consciousness and reality. For the last five years we have been investigating this phenomena by looking at the relationship between purpose, values, perception and performance in the S&P500. We take a systems approach – systems – natural and human – have the ability to self-organise themselves to improve their performance. In human systems it looks like we self-organise around our purpose and values – our sense of identity. The stronger the identity (=self-perception) of the system, the greater the performance. That’s why companies with strong cultures (purpose and values) do better – they have a stronger sense of identity. Our research paper is available at

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